Storytelling – How Important Is It To Your Brand?
There are stories everywhere in this 21st century, more than ever before. On TV. In newspapers and magazines. On-line. Offline. Everywhere we look and see, there is a story. Enhanced by various tools of technological; Stories, whether true or fake news, are moving faster now. Cross communities and countries within seconds. In this rapidly changing information environment, companies or corporations must find a way to enable them and their products to stand out in the noise. Therefore, it helps to have the "right" story to promote your brand. As an ancient art form, storytelling tells traditional, cultural and social norms that allow communities and countries to express themselves through various media. Storytelling is used in a variety of ways, using the essential elements of plot, characterization and narrative view, as evidenced by different genres: written, theater, film or video, poetry or music, magazine or newspaper. An exciting, emotional, motivational, inspirational, negative, or positive story has the ability to move the reader or viewer through and through various psychological states.
Since storytelling is not new, some businesses in business and today's business environment have the ability to tell stories on digital platforms, which translates into positive results. The love for a story creates a connection to companies and customers, regardless of the population structure. It allows people to connect with the narrative.
With this connection or "brand storytelling" you can therefore redesign any content marketing strategy and enable the content to easily engage your target audience. It is advisable to invest in telling stories, and according to Monte Lutz von Edelman Digital "As companies gradually get used to the real-time nature of content marketing, it's easy for you to lose track of your core brand, "
Social media has helped to make content more authentic, transparent and personal. Storytelling is part of this swing because the core of a story is a great story that incorporates the emotions of the business client or the client and creates an experience for the audience.
There are many examples of corporate storytelling that demonstrate how effective storytelling can be if done well and well. Emotions are selling. Oz Contents: Studies show that positive emotions towards a brand have a much greater impact on customer loyalty than trust and other judgments based on attributes. Advertising research shows that emotional reactions to an ad have a far greater impact on decisions than the ad's content – by a factor of 3 to 1 for television and 2 to 1 for print ads. According to Oz, there are eleven great and powerful examples of storytelling: Weight Watchers, Guinness, Apple, Google, John Deere, Nike, Lego, Airbnb, Harry's, Warby Parker, and Dove.
How do you create the best brand ever?
– Create the right story by making sure the content of the "human element" has value
– make stories honest and real;
– the importance of a view (POV) from the point of view of the target groups;
– Be aware of what has to do with potential and current customers
– define and identify positive protagonists, winners and heroes in storytelling;
– Keep storytelling easy by telling a story in one line.
Finding the human element in a story helps connect customers to a brand, a company, or a product. Create a story that shows how her life can be better and connects her on an emotional level.
In today's world, emotionally connected storytelling content is the alpha and omega leading to brand awareness and improved business outcomes.