Driving Web Traffic With Search Trends
Search trends refer to common search patterns in a search engine at a specific time. They reveal the taste of search engine users and can help predict their future behavior over time. For example, during the FIFA World Cup in South Africa, much was sought after football terms. At other times, when search trends are clearly visible, current news or popular events like music concerts and so on are part of it.
Overall, by observing and monitoring search trends on a particular search engine, you can identify patterns and specific problems, news, events, and items that the general public is interested in. However, it is not enough to notice these trends. In fact, the search trend is an important way to encourage the occasional increase in web traffic to your website or blog. You need to be quick when observing a search trend of interest and using it to your advantage. Highlight the keywords and write an article related to the current topic. If you do, your blog or website will automatically be included in the pool of sites that compete in search engine results.
If you're wondering, there are many tools for monitoring search trends on the web. The good news is that some of these tools are actually free. For example Google Insights for Search and Google Trends. Note the words "occasional increase" used above. You still need to use other means to keep your visitors as soon as you have managed to get them to your website.