How to Use Google Trends As a Reference Source for Creating a Blog Post
Google Trends is an indicator of how many people are looking for a particular term over a given period of time. It gives you an overview of the topics the world is looking for. The trends can be further sorted according to geographic location, categories, time span, etc., and you can also compare between your searches. The Google Trends platform is pretty simple and easy to use. In addition to the title, there are also small graphics that show how hot or cold the subject is in a given period of time. How can Google Trends help your SEO and blogging? Here are some ideas that you can implement for your blog. But first let's take a look at the main features of Google Trend.
Shows you the popularity of keywords over time
Comparison between your search queries
Keep up to date with the latest trend.
Separate your results related to pictures, news, or YouTube searches.
Ideas for blogs:
Competition consciousness: You can enter your competitor's brand name and see how it develops in the short or long term. If they are on the rise, you can do a more thorough investigation to find out why and how you can use their strategies for your own brand.
Historical data: Instead of comparing the trends of the past week, you should extend the timeline to a full year or more. Google has plenty of information that you can use for your brand in the future. Based on historical data, you will find that for most common keywords, a relatively fixed month-to-month trend change is usually a defined pattern. You can then use these keywords while you are on the way up to author and publish your content.
Brainstorming Keywords: Check for keywords that match your topic on a regular basis and see if trendy keyword phrases are up or down. With Google Trends, you can also target your keyword search to a specific location / country. That way, you can decide whether using these keywords on your blog makes sense when targeting these places. If the shortlisted keywords do not perform well in the areas you select, you can compare or try another strategy.
Brainstorm topics and ideas for a blog post: Use Google Trends-related queries to identify the related keywords users are looking for, to explore their individual trends, and to get some information to help you publish your blog content. You can also select categories in Trends, then a subcategory, and search that category for content ideas.
Using Google Trends is easy, but it will take some time for you to know how to use most of the information provided. It's recommended to use Google Trends as the reference source for your digital marketing and content strategy and keep up with the trend.