PRESS RELEASE

February 17, 2020

Cupertino, California — February 17, 2020 — As most people well being response to COVID-19 continues, our ideas stay with the communities and contributors most deeply struggling from the illness, and with these working at some degree of the clock to have its unfold and to maintain the sick. Apple is bigger than doubling our beforehand introduced donation to toughen this historic public well being effort. 

Our quarterly steering issued on January 28, 2020 mirrored the most convenient knowledge on hand on the time as neatly as our handiest estimates regarding the streak of return to work following the tip of the extended Chinese language Uncommon 12 months vacation on February 10. Work is beginning to resume at some degree of the nation, however we’re experiencing a slower return to customary conditions than we had anticipated. Consequently, we perform now not quiz to fulfill the earnings steering we provided for the March quarter on account of two main components.

The primary is that worldwide iPhone current may be like a flash constrained. Whereas our iPhone manufacturing companion websites are positioned outdoors the Hubei province — and whereas all of those corporations and merchandise uncover reopened — they’re ramping up extra slowly than we had anticipated. The well being and neatly-being of every and every person that helps plan these merchandise possible is our paramount precedence, and we’re working in shut session with our suppliers and public well being consultants as this ramp continues. These iPhone current shortages will like a flash uncover an have an effect on on revenues worldwide.

The second is that search knowledge from for our merchandise inside China has been affected. All of our shops in China and a type of of our companion shops uncover been closed. Moreover, shops that are originate uncover been working at diminished hours and with very low purchaser site visitors. We’re progressively reopening our retail shops and should proceed to defend out in order progressively and safely as we’re able to. Our company areas of labor and discuss to corporations and merchandise in China are originate, and our on-line shops uncover remained originate at some degree of.

Begin air of China, purchaser search knowledge from at some degree of our product and restore classes has been steady to this degree and in response to our expectations.

The issue is evolving, and we’ll have the pliability to current extra knowledge at some degree of our subsequent earnings title in April. Apple is essentially steady, and this disruption to our trade is handiest momentary. Our first precedence — now and repeatedly — is the well being and safety of our employees, current chain companions, prospects and the communities at some degree of which we attribute. Our profound gratitude is with these on the entrance strains of confronting this public well being emergency.

This update incorporates ahead-looking statements, throughout the which suggests of the Non-public Securities Litigation Reform Act of 1995. These ahead-looking statements embody with out limitation these regarding the Firm’s anticipated future financial outcomes. These statements contain dangers and uncertainties, and exact outcomes may presumably presumably presumably additionally fluctuate. Dangers and uncertainties embody with out limitation: the pause of world and regional monetary conditions on the Firm’s trade, together with results on purchasing decisions by prospects and firms; the pliability of the Firm to compete in markets that are extremely aggressive and self-self-discipline to fast technological commerce; the pliability of the Firm to handle frequent introductions and transitions of corporations and merchandise, together with handing over to the market, and stimulating purchaser search knowledge from for, modern merchandise, corporations and merchandise and technological improvements on a well timed foundation; the pause that shifts throughout the combo of corporations and merchandise and throughout the geographic, forex or channel combine, ingredient impact will enhance, will enhance throughout the value of buying and handing over content material materials for the Firm’s corporations and merchandise, impact slicing battle, or the introduction of most traditional corporations and merchandise or merchandise, together with modern corporations and merchandise or merchandise with higher impact constructions, may presumably presumably presumably even uncover on the Firm’s irascible margin; the dependency of the Firm on the effectivity of distributors of the Firm’s merchandise, together with cell group carriers and different resellers; the specter of write-downs on the value of inventory and different sources and have dedication cancellation risk; the continued availability on acceptable phrases, or in any admire, of optimistic substances, corporations and merchandise and modern applied sciences wanted to the Firm’s trade, together with substances and applied sciences that may handiest be on hand from single or restricted sources; the dependency of the Firm on manufacturing and logistics corporations and merchandise provided by third occasions, a lot of that are positioned outdoors of the US and which may presumably presumably even uncover an have an effect on on the usual, quantity or impact of merchandise manufactured or corporations and merchandise rendered to the Firm; the pause of product and corporations and merchandise uncover and manufacturing defects on the Firm’s financial effectivity and status; the dependency of the Firm on third-celebration mental property and digital content material materials, which may presumably presumably now not be on hand to the Firm on commercially low cost phrases or in any admire; the dependency of the Firm on toughen from third-celebration instrument builders to originate and choose instrument functions and corporations and merchandise for the Firm’s merchandise; the have an effect on of inappropriate sincere complaints, equal to a capability discovering that the Firm has infringed on the mental property rights of others; the have an effect on of advanced and altering legal guidelines and legal guidelines worldwide, which relate the Firm to capability liabilities, elevated funds and different dejected negative effects on the Firm’s trade; the pliability of the Firm to handle dangers related to the Firm’s retail shops; the pliability of the Firm to handle dangers related to the Firm’s investments in modern trade methods and acquisitions; the have an effect on on the Firm’s trade and status from knowledge expertise system disasters, group disruptions or losses or unauthorized entry to, or originate of, confidential knowledge; the pliability of the Firm to adjust to legal guidelines and legal guidelines regarding knowledge safety; the continued provider and availability of key executives and employees; political occasions, worldwide alternate disputes, battle, terrorism, pure failures, public well being components, together with the outbreak of COVID-19, and different trade interruptions that may presumably presumably additionally disrupt current or delivery of, or search knowledge from for, the Firm’s merchandise; financial dangers, together with dangers regarding to forex fluctuations, credit score dangers and fluctuations throughout the market impact of the Firm’s funding portfolio; and changes in tax costs and publicity to extra tax liabilities. Extra knowledge on these dangers and different capability components that may presumably presumably even uncover an have an effect on on the Firm’s financial outcomes is built-in throughout the Firm’s filings with the SEC, together with throughout the “Risk Elements” and “Administration’s Dialogue and Evaluation of Financial Scenario and Outcomes of Operations” sections of the Firm’s most unbiased now not too way back filed periodic reviews on Manufacture 10-Ok and Manufacture 10-Q and subsequent filings. The Firm assumes no accountability to extra update its steering for the second quarter ending March 28, 2020, or every other ahead-looking statements or knowledge, which discuss as of their respective dates.

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